This cross-sectional study of 7,845 Canadian children aged 6–13 found that movement is valued consistently across school, home, and friend contexts, while valuations of reading/writing and math decline sharply from school to home to friends. Movement was valued substantially more than reading/writing and math in the friend context (d = 1.03), suggesting movement-based programming across social settings may align well with children's values. Sex differences in valuations were minimal overall (d = 0.05–0.11), but males valued movement more than females only in the friend context.