This mixed-methods systematic review found that physical and verbal abuse in health and social care, including maternity, is driven by two key contextual factors: the social normalisation of violence (especially against 'othered' groups) and the belief that mistreatment is necessary to prevent clinical harm. The authors propose that effective interventions must be locally tailored and integrate both socio-ecological systems theory and behavioural change models (like the Theory of Planned Behaviour) to address drivers at all levels—from individual staff to policy and culture. The clinical significance is that future maternity care interventions should move beyond staff-focused training to target these deeply embedded norms across the entire system to achieve sustainable reductions in abuse.