This study shows that in retinitis pigmentosa mouse models, cone function and survival are lost when rods die, not because of loss of rod phototransduction but due to excessive visual chromophore (retinoid) supply. Slowing the visual cycle by deleting Rlbp1 or introducing the Rpe65 L450M mutation preserved cone ERG responses and extended cone survival, while ectopic expression of RPE65 and LRAT in cones accelerated cone death. These findings suggest that reducing chromophore availability could be a therapeutic strategy to protect cones in retinitis pigmentosa.