**Background:** The date/delay effect refers to the phenomenon that people discount future rewards less when time until receipt is framed as dates (e.g., June 8, 2023) compared to delay units (e.g., 30 days). While this effect is well replicated, its cognitive and neural mechanisms remain unclear. Proposed mechanisms include differential time estimation (dates appear subjectively shorter), attention-focusing/reward-weighting (dates draw attention to rewards), and choice strategy changes (dates impede calculation, prompting attribute-based comparisons). This study combined fMRI and eye-tracking for the first time to investigate these mechanisms.
**Key Results:** The date/delay effect was replicated: log-transformed discount rates were lower in the date condition (M=-5.72, SD=1.17) than the delay condition (M=-5.27, SD=1.55), t(30)=-3.96, p<.001, g_av=0.33. Reaction times were longer in the date condition (M=2.59 s, SD=0.66) vs. delay (M=2.26 s, SD=0.55), t(30)=7.22, p<.001, g_av=0.54. Eye-tracking (N=18 after exclusions) showed more saccades within AOIs in the date condition (M=3.48, SD=1.38) vs. delay (M=2.45, SD=1.01), t(17)=6.87, p<.001, g_av=0.84. The Payne index (proportion of vertical vs. horizontal saccades) was lower in the date condition, t(17)=-3.09, p=.007, g_av=0.41, driven by more horizontal saccades between time attributes, t(17)=7.73, p_adj<.001, g_av=1.20. Fixation durations on time attributes were longer in the date condition, t(16)=8.75, p_adj<.001, g_av=1.59, while reward fixations were shorter, t(16)=-2.58, p_adj=.020, g_av=0.36. fMRI revealed greater activation in the date > delay contrast in visual areas, left posterior cingulate cortex (PCC), right precuneus, left middle/superior frontal gyrus (MFG/SFG), and bilateral angular gyrus. ROI analysis showed a significant SV signal in the ventral striatum (vS) in the delay condition (t(30)=2.60, p=.014, d=0.47) but not in the date condition (t(30)=-0.42, p=.674, d=0.08), with a significant difference between conditions (t(30)=2.18, p=.037, g_av=0.57). No significant SV signal was found in vmPFC. Covariate analysis showed that a lower behavioural date/delay effect correlated with higher activity differences in bilateral occipital areas, cerebellum, right SFG, bilateral MFG, bilateral posterior medial frontal cortex (pMFC), and left ACC/MCC in the date > delay contrast.
**Clinical Implications:** The date/delay effect offers a simple, non-invasive way to reduce temporal discounting, which is associated with negative life outcomes (e.g., debt, risky behavior) and mental disorders. By framing time as dates, individuals may engage more episodic thinking and less arithmetic calculation, leading to more patient choices. This could inform interventions in clinical populations (e.g., substance use disorder, ADHD) where steep discounting is common. However, the effect varies between individuals, and those who show a smaller effect may rely more on cognitive control and calculation. Future research should explore whether training or cueing episodic thinking can enhance the date/delay effect in clinical settings.