other·obstetrics and gynecology, public health, epidemiology·PMC10041693
A mixed-methods exploration of attitudes towards pregnant Facebook fitness influencers
BMC Public Health · 13 authors, 5 centres
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This mixed-methods study analyzed user engagement and 706 comments across 10 Facebook video posts by pregnant fitness influencers to explore attitudes toward pregnancy exercise. Most comments reflected positive attitudes toward exercise during pregnancy and the influencers, but attitudes toward resistance-based exercise with weights were negative and did not align with current best practice guidelines.
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This mixed-methods study analyzed publicly available Facebook video posts (n=10) from five pregnant fitness influencers, collecting archival user-generated data between August and September 2020. Four themes emerged: attitudes toward exercise during pregnancy, attitudes toward influencers, attitudes toward exercise types, and community. Positive attitudes predominated for exercise during pregnancy generally and toward influencers, who were seen as motivational, relatable, and credible. However, attitudes toward resistance-based exercise with weights were negative, perceived as unsafe and unnecessary, contradicting current guidelines.
