SEARCHCROSS-SECTIONALobstetrics and gynecology, public health

cross-sectional·obstetrics and gynecology, public health, family medicine, research methods·PMC10249799

Adoption of antenatal care conversation mapping among health care providers in Saudi Arabia: Application of the diffusion innovation theory

PLOS ONE · 8 authors, 5 centres

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TL;DR

A cross-sectional survey of 88 healthcare providers in Riyadh measured factors influencing adoption of antenatal care conversation mapping using diffusion of innovation theory, finding generally positive scores across all five innovation variables despite most participants never having heard of conversation maps.

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This cross-sectional study surveyed 88 healthcare providers in Riyadh, Saudi Arabia, using a self-administered questionnaire to assess factors influencing adoption of an antenatal care conversation map through the lens of diffusion of innovation theory.

STUDY TYPE

cross-sectional

SPECIALTY

obstetrics and gynecology

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100% · A

ORIGINAL PAPER

PMC10249799

Adoption of antenatal care conversation mapping among health care providers in Saudi Arabia: Application of the diffusion innovation theory

PLOS ONE

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ABSTRACT

Aim To measure the factors influencing on the adoption of antenatal care conversation mapping among health care providers in Riyadh (Saudi Arabia), using the diffusion innovation theory. Methods 88 healthcare providers (Riyadh) were recruited using a non-probability convenient sampling technique were trained on how to use a newly developed antenatal care conversation map. Data was collected by self-administrated questionnaire on health education services, adoption of conversation map and diffusion of innovation variables. The JMP statistical software from SAS version 14 was used to perform data analysis. Results Printable tools were most common as used by 72.7% of participants and 83.0% of them did not hear about conversation map. The total mean score of diffusion of innovation variables showed was in general high. The total mean score of relative advantage and observability was high in participants aged between 40 to less than 50 years, while the total mean score of compatibility, complexity, and trialability was high in participants aged from 50 years and more. Significant differences were obtained in both compatibility and trialability considering the health educators specialty, p = 0.03 and p = 0.027 respectively. The linear correlations between diffusion of innovation variables was significantly positive (p-value <0.01). Conclusion All of diffusion of innovation variables were positive as per the opinion of the participants. Applying the conversation map on other health topics in Saudi Arabia and other Arabic-speaking countries is warranted. Measuring and evaluating the adoption rate of conversation mapping among health care providers on other health topics should be explored.

CITATION EXPORT

Anwar Alhashem, Bayader A. Alotaiby, Rahaf B. Al thobaiti et al.. Adoption of antenatal care conversation mapping among health care providers in Saudi Arabia: Application of the diffusion innovation theory. PLOS ONE. (2023). https://doi.org/10.1371/journal.pone.0286656

AUTHORS

8 · 5 CENTRES

Anwar Alhashem, Bayader A. Alotaiby, Rahaf B. Al thobaiti, Mudhi M. Almaktoomi, Shahad I. Alzahrani, Alia A. Albaiz, Basil H. Aboul-Enein, Nada Benajiba

1 Department of Health Sciences, College of Health and Rehabilitation, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia
2 Department of Epidemiology and Biostatistics, Health Science Research Centre, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia
3 Faculty of Public Health and Policy, London School of Hygiene & Tropical Medicine, London, United Kingdom
4 Department of Basic Health Sciences, Deanship of Preparatory Year, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia
Nazarbayev University School of Medicine, KAZAKHSTAN

EDITOR / REVIEWER

Gulzhanat Aimagambetova