JMIR Human Factors · 4 authors, 2 centres
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This qualitative study interviewed 59 microentrepreneurs from a randomized controlled trial to identify barriers to using a persuasive mHealth app for work recovery. The main findings categorized barriers into use, user, and technology contexts, suggesting that personalized tunneling could help similar busy users engage with such apps.
This study used thematic analysis to explore factors hindering the use of a persuasive mHealth app designed for microentrepreneurs' work recovery. Fifty-nine users were interviewed, and data-driven and theory-driven analyses were conducted. Results identified barriers in three categories: use context (e.g., lack of time due to work), user context (e.g., use of other apps), and technology context (e.g., bugs and usability). The authors conclude that designs for similar busy target groups should avoid steep learning curves and be quick to use. They propose that personalized tunneling, a persuasive feature, could improve engagement by guiding users easily. Limitations include differences in interview questions between research teams and the potential for generalization to similar but not identical groups.
