SEARCHCROSS-SECTIONALpublic health, epidemiology

cross-sectional·public health, epidemiology, nutrition, dietetics, family medicine·PMC10572751

Motivations Associated with Food Choices among Adults from Urban Setting

Foods · 6 authors, 3 centres

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TL;DR

An online cross-sectional questionnaire study of 675 urban adults used K-Means cluster analysis to identify two motivational profiles for food choice: one driven by emotional motivations (16.9% of sample) and another driven by environmental and political motivations (83.1%). Health motivations were the strongest overall in the total sample.

Full summary

716 CHARS

This cross-sectional study assessed food choice motivations among 675 urban adults using an online questionnaire validated by the EATMOT project. Participants were divided into two clusters via K-Means cluster analysis based on six motivational categories. Health motivations were the strongest overall (3.41 ± 0.49), followed by environmental and political motivations (3.07 ± 0.76) and economic and availability motivations (3.05 ± 0.51). Cluster 1 (16.9%) was characterized by dominant emotional motivations, while cluster 2 (83.1%) was characterized by dominant environmental and political motivations. No differences were found between clusters in sex, physical activity, or non-communicable disease prevalence.

STUDY TYPE

cross-sectional

SPECIALTY

public health

SUMMARISED BY

AI pipeline

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100% · A

ORIGINAL PAPER

PMC10572751

Motivations Associated with Food Choices among Adults from Urban Setting

Foods

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ABSTRACT

Motivation for food choices is one of the most important determinant of eating behavior, because it comes from within the person. The aim of this study was to observe food choice motivations and estimate differences in demographic and health characteristics towards food choice motives in the adult population ( n = 675; 54% women, ≥18 years) from urban setting. Food choice motivations were assessed using an online questionnaire validated by the EATMOT project. Using K-Means cluster analysis, participants were divided into two clusters of six motivational categories for food choices. Regarding the most and least important motivations, participants in cluster 1 chose food based on emotional motivations, and in cluster 2, they chose based on environmental and political motivations. In addition, younger and obese individuals had more pronounced emotional motivations. In conclusion, this study emphasizes the need to address emotional motivations for healthier food choices among overweight and young people. In addition, the prevalence of health motivations and growing awareness of sustainability indicate a willingness to take actions that benefit personal health and the environment. Apart from providing education, it is society’s responsibility to create an environment that promotes the implementation of acquired knowledge and changes in dietary habits.

CITATION EXPORT

Ana Ilić, Ivana Rumbak, Dina Dizdarić et al.. Motivations Associated with Food Choices among Adults from Urban Setting. Foods. (2023). https://doi.org/10.3390/foods12193546

AUTHORS

6 · 3 CENTRES

Ana Ilić, Ivana Rumbak, Dina Dizdarić, Marijana Matek Sarić, Irena Colić Barić, Raquel Pinho Ferreira Guiné

1Department of Food Quality Control, Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia; [email protected] (A.I.); [email protected] (I.C.B.)
2Department of Health Studies, University of Zadar, Splitska 1, 23000 Zadar, Croatia; [email protected]
3CI&DETS, Polytechnic Institute of Viseu, Av. José Maria Vale de Andrade, 3504-510 Viseu, Portugal; [email protected]

EDITOR / REVIEWER

Witoon Prinyawiwatkul