Nutrition cues on ready-to-drink alcoholic beverage containers sold in grocery stores in Québec City, Canada
Preventive Medicine Reports · 7 authors, 7 centres
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This cross-sectional audit of ready-to-drink alcoholic beverages (RTDs) found that 68% of products displayed at least one nutrition cue, such as a nutrient claim, which could mislead consumers into perceiving these alcoholic drinks as healthier.
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The central finding was that 68% of sampled products contained at least one type of nutrition cue, with hard seltzers being particularly likely to carry such claims. The authors discuss how these cues may create a 'health halo' effect, potentially misleading consumers into perceiving alcoholic beverages as healthier or less harmful, despite their ethanol content. Limitations include the sample not being fully representative of all RTDs available in Canada and that it only captures labeling at one point in time. The implications suggest a need for further regulation of alcohol labeling and marketing in Canada to address potential consumer misinformation.