Reframing human trafficking awareness campaigns in the United States: goals, audience, and content

Frontiers in Public Health · 6 authors, 3 centres

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TL;DR

A qualitative study with human trafficking experts used focus groups and a Nominal Group Technique to generate consensus on how to improve U.S. awareness campaigns. Experts recommended campaigns describe trafficking on a spectrum of abuse, be tailored to local needs, and prioritize trauma-informed care and victim empowerment.

Full summary

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Focus group analysis identified themes of lacking impact evidence, inappropriate target audiences, problematic content/goals, and systemic issues. Implications suggest HT campaigns should adopt a public health approach that is tailored, part of a continuum of care, and designed with victim needs at the center.

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other

SPECIALTY

public health

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AI pipeline

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ORIGINAL PAPER

PMC10450333

Reframing human trafficking awareness campaigns in the United States: goals, audience, and content

Frontiers in Public Health

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ABSTRACT

Abstract Introduction Human trafficking (HT) awareness campaigns can educate the public and specific professional figures about this crime and ways to prevent it. However, there currently remains a gap in terms of how to best frame such campaigns without stigmatizing groups of individuals or portraying victims in unrealistic ways. Methods We conducted four focus groups with 22 experts in HT to explore their perspectives and opinions on current challenges in the framing of HT awareness campaigns in the United States. Focus groups were conducted via Zoom and transcribed verbatim. Two independent reviewers analyzed the transcripts to identify themes using an inductive approach. The results of the focus groups analysis were used to structure the guiding questions of a brainstorming technique named Nominal Group Technique (NGT). Fifteen of 22 experts that participated in the focus groups joined the in-person NGT with the intent of generating ideas and achieving consensus on target audiences, goals, and content of human trafficking awareness campaigns. At the end of the NGT participants ranked priority for actions in the development of HT awareness efforts in the United States. Results During the NGT the experts provided a number of recommendations to improve HT awareness and to empower victims to reach for help. They pointed to the need for: awareness efforts that describe HT on a spectrum of human abuse and exploitation; training for professional figures about trauma-informed care and communication; and efforts that empower trafficked victims to seek support. They also pointed to the need to develop awareness efforts tailored to local needs in close collaborations with the community-based organizations that can champion their dissemination and be the primary point of access for victims seeking help. Keywords: human trafficking, awareness, prevention, labor trafficking, sex trafficking

CITATION EXPORT

Elena Savoia, Rachael Piltch-Loeb, Daisy Muibu et al.. Reframing human trafficking awareness campaigns in the United States: goals, audience, and content. Frontiers in Public Health. (2023). https://doi.org/10.3389/fpubh.2023.1195005

AUTHORS

6 · 3 CENTRES

Elena Savoia, Rachael Piltch-Loeb, Daisy Muibu, Amy Leffler, Diana Hughes, Alberto Montrond

1Harvard T.H. Chan School of Public Health, Harvard University, Boston, MA, United States
2University of Alabama, Tuscaloosa, AL, United States
3United States Department of Homeland Security, Washington, DC, United States