Maternal & Child Nutrition · 5 authors, 3 centres
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This qualitative study used interviews with 34 key informants to identify six key areas of gaps in Thailand's monitoring and enforcement system for its national law regulating breast milk substitute marketing, aiming to increase compliance and protect breastfeeding.
This qualitative study assessed gaps in Thailand's monitoring and enforcement system for the Control of Marketing Promotion of Infant and Young Child Food Act B.E. 2560 during its first three years. Researchers conducted semi-structured, in-depth interviews between April and June 2020 with 34 key informants from government, academia, and civil society. The analysis identified six primary gap areas: unclear provisions on the Act's coverage; communications with retailers and the public; lack of strong direction and processes; inadequate budget allocations; insufficient skilled and confident human resources; and external factors that facilitate marketing violations. Limitations include potential issues with audio recording clarity and a recruitment process through the Department of Health that may have limited perspectives to the government viewpoint. The findings provide insights for improving regulatory strategies to protect breastfeeding in Thailand and other countries.
