The effect of social media entrepreneurship on sustainable development: Evidence from online clothing shops in Bangladesh

Heliyon · 5 authors, 3 centres

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FIDELITY 100%

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TL;DR

The study used a quantitative, deductive approach with a cross-sectional design.

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The study used a quantitative, deductive approach with a cross-sectional design. It collected data from 376 rural women entrepreneurs running online clothing shops via a survey using simple random sampling and analyzed it with PLS-SEM. Limitations include the cross-sectional design preventing causal inference, the focus on a single sector and country, and the omission of networking effects and open-ended responses. The implications are that social media entrepreneurship can be a tool for achieving sustainable development goals, such as SDG 5, in rural Bangladesh.

STUDY TYPE

cross-sectional

SPECIALTY

public health

SUMMARISED BY

AI pipeline

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100% · A

ORIGINAL PAPER

PMC10474466

The effect of social media entrepreneurship on sustainable development: Evidence from online clothing shops in Bangladesh

Heliyon

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ABSTRACT

The study examines the effect of rural women's participation in social media entrepreneurship on sustainable development in Bangladesh. The study collects 376 responses from the entrepreneurs of online clothing shops employing the simple random sampling technique. The data analysis was conducted using the PLS-SEM technique using Smart PLS 3.3v software. Developing the quantitative research design, the authors test the conceptual model by employing the deductive approach. The study finds a positive effect of women's participation in social media entrepreneurship on sustainable development within online clothing shops in Bangladesh. Bangladesh is capable of creating employment opportunities for rural women through ICT project offerings. Consistently this study also proves social media entrepreneurship increases women's contribution to their family income. Furthermore, this study finds that rural women's family income contribution positively affects sustainable development in Bangladesh. The study can help to achieve SDG 5: Gender Equality and Vision 2041 of Bangladesh at the earliest. Thus, the government, policymakers, and academics can use the study findings as a policy dialogue.

CITATION EXPORT

Md Mominur Rahman, Md Jahid Hasan, Bishawjit Chandra Deb et al.. The effect of social media entrepreneurship on sustainable development: Evidence from online clothing shops in Bangladesh. Heliyon. (2023). https://doi.org/10.1016/j.heliyon.2023.e19397

AUTHORS

5 · 3 CENTRES

Md Mominur Rahman, Md Jahid Hasan, Bishawjit Chandra Deb, Muhammad Shajib Rahman, Anower Sadath Kabir

aDepartment of Business Administration, Northern University Bangladesh, Dhaka, Bangladesh
bDepartment of Management Studies, Comilla University, Cumilla, Bangladesh
cDepartment of Accounting and Information Systems, Comilla University, Cumilla, Bangladesh